Srijani Boutique
Case Study: Enhancing Social Media Presence for Srijani Boutique
As a Meta Ads Marketing company, We had opportunity to collaborate with AddaHut to give them excellent outcome according to their needs.
Overview:
Srijani Boutique, located in Barasat, West Bengal, is renowned for its elegant ethnic wear. The boutique aimed to enhance brand awareness and generate leads among potential customers. Partnering with Naksha Tech Solution, Srijani Boutique implemented a focused digital marketing strategy utilizing Meta Ads to connect with a targeted audience and drive inquiries.
Our Key Achievements:
1. Total Leads Generated:
● The campaign successfully generated 107 high-quality leads, establishing a robust connection between Srijani Boutique and interested customers.
2. Impressions:
● The ads achieved a total of 49,000+ impressions, significantly increasing the visibility of Srijani Boutique within the competitive fashion market.
3. Reach:
● The campaign reached 34,500+ unique individuals, helping to broaden the boutique’s audience and raise awareness among potential clients.
4. Facebook Page Growth:
● Srijani Boutique experienced a boost in social media presence with an increase of 379 new likes on its Facebook page, enhancing the brand’s online accessibility.
5. Engagement via WhatsApp:
● WhatsApp integration facilitated direct communication with leads, allowing potential customers to engage in real-time and inquire about products and offerings.
Strategy:
1. Audience Targeting:
● Targeted demographics and interests relevant to fashion enthusiasts, ensuring the ads reached a highly engaged audience.
2. Ad Formats and Creatives:
● Utilized a combination of video and image ads to showcase the boutique’s exquisite collections, effectively attracting attention and communicating the brand’s unique offerings.
3. WhatsApp Integration:
● Implemented WhatsApp as the primary call-to-action (CTA), enabling instant communication with leads and providing personalized assistance to interested customers.
Conclusion:
The campaign for Srijani Boutique effectively drove brand awareness and audience growth, resulting in 107 quality leads along with significant increases in impressions and reach. The integration of WhatsApp for direct engagement allowed for a seamless customer experience, strengthening the boutique’s relationship with potential buyers. Through targeted Meta Ads and engaging creatives, Naksha Tech Solution successfully enhanced Srijani Boutique’s visibility in the fashion industry.
