Oxygenius
Case Study: Enhancing Social Media Presence for Oxygenius
As a Meta Ads Marketing company, We had opportunity to collaborate with AddaHut to give them excellent outcome according to their needs.
Overview:
Oxygenius, a prominent player in the home appliances market, focusing on water purifiers and kitchen chimneys, sought to enhance its brand awareness and drive sales through targeted digital marketing. Partnering with Naksha Tech Solution, the aim was to leverage Meta ads to connect with potential customers effectively.
Our Key Achievements:
1.Total Leads Generated:
● Successfully generated 288 high-quality leads from multiple campaigns, demonstrating strong interest from potential customers in Oxygenius’ product offerings. These leads were crucial for follow-ups and conversions, significantly impacting sales.
2.Impressions:
● Achieved an impressive total of 97,000+ impressions across targeted audience segments. This extensive visibility not only increased brand awareness but also positioned Oxygenius as a go-to choice for home appliances in the minds of consumers.
3.Reach:
● The campaign successfully reached 53,000+ unique individuals, significantly broadening the audience base. This reach facilitated greater exposure and engagement, allowing more potential customers to discover and connect with the Oxygenius brand.
4.Engagement:
● The incorporation of WhatsApp integration resulted in direct and immediate communication with leads, enhancing engagement levels. Potential customers were able to ask questions and receive information in real time, which facilitated a smoother path to conversion.
5.Brand Awareness:
● Increased brand recognition and awareness among target demographics, establishing Oxygenius as a reliable option for water purifiers and kitchen chimneys in the market. This was evidenced by the volume of inquiries and interactions generated through the ads.
6.Cost Efficiency:
● The campaign maintained cost efficiency, maximizing lead generation while effectively utilizing the advertising budget. By strategically targeting the audience, Oxygenius was able to achieve significant results without overspending, enhancing the overall return on investment.
Strategy:
1.Audience Targeting:
● Focused on interest-based and demographic targeting to reach potential customers looking for home appliances, specifically water purification solutions and kitchen appliances.
2.Ad Formats and Creatives:
● Utilized multiple ad formats, including carousel and single image ads, showcasing the unique features of Oxygenius products and compelling visuals.
3.WhatsApp Integration:
● Implemented WhatsApp integration to facilitate instant communication with leads, fostering direct engagement and increasing the likelihood of conversions.
Conclusion:
The digital marketing campaign for Oxygenius resulted in significant sales and an expanded reach to potential customers, effectively enhancing brand awareness in a competitive market. With 288 leads generated and extensive visibility achieved through Meta ads, Oxygenius has positioned itself favorably for future growth.
Naksha Tech Solution continues to showcase its expertise as a top digital marketing agency, delivering strategies that drive results and support business objectives.
