AddaHut
Case Study: Enhancing Social Media Presence forAddaHut
As a Meta Ads Marketing company, We had opportunity to collaborate with AddaHut to give them excellent outcome according to their needs.
Overview:
Addahut, a home stay business operating in the scenic locations of Dawaipani and Sourinee in West Bengal, partnered with Naksha Tech Solution to drive bookings and generate awareness. Their goal was to connect with potential travelers through targeted Meta ads, turning these engagements into quality leads.
Naksha Tech Solution, a leading digital marketing company in Kolkata, crafted a strategic advertising campaign focused on generating WhatsApp leads while maximizing reach and engagement across West Bengal and neighboring regions.
Our Key Achievements:
1.WhatsApp Leads:
● Successfully generated 99 paid WhatsApp leads over the campaign period, offering direct interaction with potential customers.
2.Impressions:
● Achieved 40,800+ impressions across targeted audiences, increasing brand awareness and positioning Addahut as a preferred home stay choice for travelers.
● The ad creatives were shown repeatedly to a relevant audience, enhancing recall value and nurturing interest in the homestays.
3.Reach:
● The campaign reached 28,300+ unique individuals in West Bengal and surrounding regions, making Addahut visible to a substantial and relevant audience.
● This helped Addahut expand its customer base and connect with new travelers who were previously unaware of their offerings.
4.Ad Engagement:
● The campaign generated strong engagement in terms of likes, shares, and comments, fostering interaction with the audience and creating organic traction beyond the paid reach.
● The WhatsApp CTA allowed for quick and personalized communication, leading to better conversion rates from inquiries to bookings.
Strategy:
1. Audience Targeting:
● Defined audiences interested in adventure, travel, and nature, focusing on areas in and around West Bengal.
● Layered interest-based and location-based targeting to ensure the ads reached potential guests most likely to book.
2.Ad Creative and Copy:
● Designed visually compelling creatives that showcased the unique beauty and experiences offered by the Addahut home stays.
● Developed engaging ad copy, emphasizing the tranquil experience of staying at Dawaipani and Sourinee, and added a clear CTA to contact via WhatsApp for inquiries.
3.WhatsApp Integration:
● Implemented a streamlined WhatsApp integration, making it easy for interested customers to reach Addahut directly from the ads.
● Enabled real-time communication with potential guests, increasing the likelihood of conversion.
4.Continuous Optimization:
● Regular monitoring and optimization of the campaign to maximize ad performance.
● Adjusted targeting, ad placement, and budget allocation based on performance insights to ensure the best results.
Conclusion:
The collaboration between Addahut and Naksha Tech Solution resulted in a successful digital marketing campaign that delivered 99 high-quality WhatsApp leads, impressive reach, and over 40,800+ impressions. This not only helped increase bookings but also elevated Addahut’s brand visibility in the competitive travel market. The targeted approach, coupled with strong audience engagement, proved instrumental in achieving these results.
Naksha Tech Solution continues to demonstrate its expertise as a leading digital marketing agency, delivering data-driven strategies that help businesses like Addahut thrive in the digital landscape.
