Sumis Collection
Case Study: Digital Marketing for Sumis Collection
As a Meta Ads Marketing company, We had opportunity to collaborate with Sumis Collection to give them excellent outcome according to their needs.
Overview:
Sumis Collection is a fashion boutique that offers stylish and trendy clothing. The primary goal of the digital marketing campaign was to drive sales through lead generation and increase brand presence by gaining more Facebook followers.
Key Achievements
- Total Leads Generated: 707
- Facebook Page Followers Gained: 254
- Total Reach: 80,000+
- Total Impressions: 223,286
- Significant Profit Growth: Sumis Collection achieved a substantial increase in revenue due to the success of the campaign.
By implementing a targeted digital marketing approach, Sumis Collection successfully expanded its customer base and improved its online engagement.
Strategy & Execution:
- Audience Targeting:
- Interest-based targeting was used to reach potential customers interested in fashion, designer wear, and boutique clothing.
- Ad Formats Used:
- Video ads were utilized to showcase the boutique’s latest collection and attract customer attention.
- Lead Destination:
- WhatsApp was chosen as the primary lead destination, allowing for direct and seamless customer interaction.
- Creative Approach:
- Engaging video ads highlighting new arrivals and exclusive offers.
- A strong call-to-action encouraging customers to message on WhatsApp for inquiries and orders.
Results & Impact:
- The campaign reached over 80,000 people, increasing brand awareness significantly.
- Achieved 223,286 impressions, ensuring repeated brand exposure.
- Generated 707 high-intent leads through WhatsApp, contributing to direct sales.
- Gained 254 new Facebook followers, strengthening Sumis Collection’s online presence.
- Significant profit growth was observed as a direct result of these marketing efforts.
Conclusion:
The digital marketing campaign for Sumis Collection was highly successful in driving leads and boosting brand engagement. By leveraging interest-based targeting and compelling video ads, the boutique effectively connected with potential customers, leading to increased sales, a stronger online community, and substantial profit growth.