Orchid Fashion
Case Study: Enhancing Social Media Presence for Orchid Fashion
As a Meta Ads Marketing company, We had opportunity to collaborate with AddaHut to give them excellent outcome according to their needs.
Overview:
Orchid Fashion, a boutique specializing in contemporary ethnic wear, aimed to grow its brand awareness and generate leads for potential customers. Naksha Tech Solution partnered with Orchid Fashion to design and implement a focused digital marketing strategy, leveraging Meta Ads to reach a broad audience and drive inquiries.
Our Key Achievements:
1. Total Leads Generated:
● The campaign successfully generated 110 high-quality leads, establishing a strong connection between the brand and potential customers. These leads provided valuable inquiries and increased footfall to the boutique.
2. Impressions:
● The ads garnered an impressive 110,306 impressions, giving Orchid Fashion extensive visibility across relevant audience groups. This high impression count ensured the brand’s presence in the market was significantly strengthened.
3. Reach:
● The campaign reached 68,648 unique individuals, helping expand the boutique’s audience base and increasing awareness among prospective customers.
4. Facebook Page Growth:
● Orchid Fashion’s Facebook page witnessed substantial growth with an increase of 655 new likes, further enhancing their online presence and making the brand more accessible for future customers.
5. Engagement via WhatsApp:
● The WhatsApp integration enabled direct communication with leads, facilitating real-time conversations and providing interested customers with instant access to information about Orchid Fashion’s latest collections.
Strategy:
1. Audience Targeting:
● Focused on demographics and interests relevant to fashion-conscious individuals, particularly those seeking boutique ethnic wear, ensuring the ads reached a highly targeted audience.
2. Ad Formats and Creatives:
● Used engaging video ads to showcase the uniqueness of Orchid Fashion’s collections. These visually compelling ads helped attract attention and communicate the brand’s style effectively.
3. WhatsApp Integration:
● Integrated WhatsApp as the primary call-to-action (CTA) to facilitate immediate engagement. This allowed potential customers to directly inquire about products and helped build a personalized connection with the audience.
Conclusion:
The campaign for Orchid Fashion successfully drove brand awareness and audience growth, resulting in 110 quality leads and significant increases in both impressions and reach. Orchid Fashion’s social media presence also experienced a boost, with over 655 new Facebook page likes. By leveraging video ads and direct engagement through WhatsApp, Naksha Tech Solution helped Orchid Fashion enhance its visibility and connect with potential customers in a more meaningful way.
