Sakambhari
Case Study: Enhancing Social Media Presence for Sakambhari
As a Meta Ads Marketing company, We had opportunity to collaborate with AddaHut to give them excellent outcome according to their needs.
Overview:
Sakambhari, a boutique specializing in exquisite ethnic wear, situated in Rd 1 H,B Town Sodpur Near National Model School, Kolkata, India, West Bengal. Aimed to enhance its brand awareness and generate leads for potential customers. Naksha Tech Solution collaborated with Sakambhari to implement an effective digital marketing strategy using Meta Ads, targeting a relevant audience to maximize inquiries and engagement.
Our Key Achievements:
1. Total Leads Generated:
● Successfully generated 169 high-quality leads, establishing a solid connection with potential customers eager to explore Sakambhari’s unique offerings.
2. Impressions:
● Achieved a total of 69,720 impressions, ensuring that Sakambhari gained significant visibility among fashion-conscious audiences.
3. Reach:
● The campaign reached 35,313 unique individuals, broadening the boutique’s audience base and increasing brand exposure.
4. Engagement via WhatsApp:
● Integrated WhatsApp as a primary communication channel, allowing potential customers to engage directly with Sakambhari. This facilitated real-time inquiries, enhancing the customer experience.
5. Brand Awareness:
● Successfully increased brand recognition and awareness within the target market, establishing Sakambhari as a prominent choice for boutique ethnic wear.
Strategy:
1. Audience Targeting:
● Focused on demographics and interests relevant to fashion enthusiasts, ensuring the ads reached a highly engaged audience.
2. Ad Formats and Creatives:
● Utilized a mix of video ads and image posts to showcase the boutique’s exquisite collections. These visually appealing ads effectively captured attention and communicated the brand’s unique style.
3. WhatsApp Integration:
● Implemented WhatsApp integration for direct communication, providing interested customers with easy access to product inquiries and personalized assistance.
Conclusion:
The campaign for Sakambhari successfully drove brand awareness and audience growth, resulting in 169 quality leads and substantial increases in impressions and reach. The integration of WhatsApp for direct engagement allowed for a seamless customer experience, further enhancing the boutique’s connection with potential buyers. Through targeted Meta Ads and compelling creatives, Naksha Tech Solution helped Sakambhari solidify its presence in the competitive boutique market.
